Driving Your Marketing Machine

Henry Morse

Feature story on Henry begins on page 24.  He is also on pages: 38, 41 and 47.

HENRY STARTED RACING IN SANCTIONED BICYCLE/TRICYCLE RACES LIKE THE MANHATTAN BEACH GRAND PRIX, IN THE 2-4 YEAR OLD CLASS, SHORTLY BEFORE HIS SECOND BIRTHDAY.  FROM THE AGE OF 5-9, HENRY CUT HIS TEETH ROAD RACED MOTORCYCLES AT GRANGE, BUTTONWILLOW, ADAMS AND AT CALSPEED, IN THE COMPETITIVE SCMINIGP YOUTH ROAD RACING SERIES, WHERE HE EARNED A ROOKIE OF THE YEAR AWARD in 2008.  He started KARTING IN 2011 AT K1 SPEED, WHERE MORSE WON TEEN THEN ADULT TITLES IN MULTIPLE LOCATIONS, BEFORE MOVING ON TO OUTDOOR AT CALSPEED SUPER SERIES.        


IN 2014, HEnry TOOK HIS FIRST-EVER OPEN WHEEL, and outdoor CHAMPIONSHIP in KPV, BEFORE HE MOVED ON TO LAKC, SKUSA AND ROTAX CHALLENGE, where as a rookie, he also won Rotax Senior. LIKE SO MANY YOUNG RACERS, HENRY MORSE HAd A DREAM OF BEING A PROFESSIONAL DRIVER.  AND AT 15, HIS DREAM, BEING A DEVELOPMENT DRIVER FOR A FORMULA E TEAM, COACHING MANY DRIVERS FROM THE AGE OF 7-70, IN BOTH KARTS AND CARS ON TRACKS LIKE AUTO CLUB SPEEDWAY, DRIVING AT OVER 160MPH, HAS ALREADY BECOME A REALITY.  in 2016 henry raced 43 times, including a dozen races with Hale motorsports and mazda motorsports in a mazda 2 sponsored by morseGPS, in the pirelli world challenge series.  he was awarded top rookie in the touring car B-Spec class, won races, and top three overall.  HOW DOES A 15 YEAR OLD QUALIFY FOR THAT?  TALENT, EFFORT, WORK, AND LUCK.

“I LOVE RACING. BEING ON TRACK AND COACHING ARE MY PASSIONS.  MY PARENTS HAVE DONE ALL THEY CAn, AND partners LIKE morsegps, mazda motorsports, hale racing, BELL RACING, LEATT PROTECTIVES, AND SKIP BARBER RACING SCHOOL, and rolling hills preparatory school,  HAVE BEEN ABLE TO HELP ME GET THIS FAR. THE NEXT STEP REQUIRES SO MUCH MORE TO JUST GET STARTED.  I SPEND TIME IN THE SIMULATOR AND TRAINING EVERY DAY, I’M ON TRACK NEARLY EVERY WEEKEND AND SOME WEEKDAYS TOO, BUT A LARGE PART OF MY DAY IS SPENT ON FUNDRAISING.

“ WE PROVE OUR VALUE TO COMPANIES by ALWAYS OVER-DELIVER ON OUR END, SO THAT THE NEXT SEASON is EASIER FOR THEM TO JUSTIFY MAINTAINING OR INCREASING THEIR INVESTMENT.  WE LOVE EXCEEDING EXPECTATIONS.  I'VE MADE A HABIT OF IT AND HAVE NO INTENTION OF BREAKING THAT HABIT ANY TIME SOON."